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About Us is owned and run by made in 2010 Limited. Our aim is to shine the spotlight on the breadth and depth of theatre throughout London, and so encourage more people to discover more theatre. London has over 200 permanent theatres, and at any one time, there are more than 400 productions taking place across the city. From iconic West End musicals to fringe productions, street theatre, interactive shows, experiential productions, ballet, dance and opera, London offers an amazing variety of theatrical experiences and venues for all ages. London is the biggest theatre city in the world, and we want more people to explore and enjoy all that it offers.